Peek Freans bakes up desktop indulgence

Peek Freans Lifestyle Selections cookies launched a new web-based soap opera called As the Cookie Crumbles last month, as recent research points to a growing number of women spending time online.

Peek Freans Lifestyle Selections cookies launched a new web-based soap opera called As the Cookie Crumbles last month, as recent research points to a growing number of women spending time online.

Echoing the ‘guilty pleasure’ of the soap operas watched by nearly five million Canadians every day, the webisodes, developed by MacLaren Momentum, follow romance, heartbreak and mystery in the lives of Glamora County residents through twisted plotlines and intrigue.

Launched Sept. 18, the soaplets’ viewers ‘take a moment’ every Thursday at 3 p.m. to indulge and watch the eight-episode drama unravel from their desktops at asthecookiecrumbles.ca. Viewers can also become personally involved by voting for one of three possible endings.

The initiative, which will be advertised in the October issue of Chatelaine, is part of a fully integrated marketing campaign that includes in-store sampling, CRM, social media, public relations and direct mail.