Ipsos speaks your language

In an 'it's about time' move, Paris-based market research company Ipsos North America has included multilingual options in its recently launched 5.0 Ipsos Interactive Forum (IAF) survey scripting software. Now, marketers can craft surveys in languages including Chinese, Russian and Hindi.

In an ‘it’s about time’ move, Paris-based market research company Ipsos North America has included multilingual options in its recently launched 5.0 Ipsos Interactive Forum (IAF) survey scripting software. Now, marketers can craft surveys in languages including Chinese, Russian and Hindi.

The IAF software specializes in advertising, customer loyalty, marketing, media and public affairs research, as well as forecasting, modeling and consulting. Clients can access online real-time data with multiple exporting options, including PDF, Excel and SPSS.

www.ipsos-na.com