Taxi ECD Steve Mykolyn spent the summer lurking around Ontario Place with a black duffle bag. It’s not what you think: the bag contained 15 Below jackets, created by Taxi last year to keep the homeless warm with an ingenious self-regulating insulation technique (you stuff it with newspaper). Mykolyn was braving the dark looks reserved for stalkers in order to stockpile 15 celebrity-signed jackets earmarked for a fundraising auction. And the stars were surprising cool about it. ‘You the coat guy?’ asked Robert Plant, who approached the increasingly apprehensive Mykolyn at a party to offer aid for the 15 Below Project. Luminaries from the film world are also on board: one jacket is signed ‘stolen from Norman Jewison,’ who also sent signed copies of his book and films (and, mysteriously, a jar of maple syrup).
LATEST NEWS

C-Suite
CMDC report finds 96% of senior marketers use AI

Campaign
IGA reaffirms the passion of its in-store experts

Campaign
Laughing Cow petitions for its place in the cultural conversation

Agencies
Plus Company appoints Ryan McCracken as president of new digital-experience division
TOP STORIES

C-Suite
Jess Spaulding steps down as PepsiCo Canada CMO to take new role in U.S.

Featured
Dentsu Creative Canada names Ari Elkouby as its CCO

Agencies
Marketing Awards 2025: Advertising shortlist revealed
