Energizer hops onto facebook

If you're an admirer of Energizer's long-eared, drum-beating brand ambassador, you'll be able to make your fan status official this month, when Energizer Canada launches the Energizer Bunny Facebook Fan Page.

If you’re an admirer of Energizer’s long-eared, drum-beating brand ambassador, you’ll be able to make your fan status official this month, when Energizer Canada launches the Energizer Bunny Facebook Fan Page.

The page, developed by Toronto-based Spider Marketing Solutions, will feature ‘Bunny Beats,’ a drum-themed memory game that includes a leader board and the ability for players to challenge their friends. There’s also a click-through to Energizer’s national ‘Toy an Hour’ promotion, where consumers can compete in an online game, which sees the bunny hopping around to catch presents falling from Santa’s sleigh. Energizer will make an equal donation to Ronald McDonald House for every toy won.

‘We see Facebook as a critical place for the brand play,’ says Spider account director Josh Dyan. ‘It’s important not to interrupt what consumers are doing, but rather harness it – give them the tools to interact with their friends while offering them value for taking part in what we have to offer.’

The company also plans to leverage Facebook in early 2009 to celebrate the bunny’s 20th birthday. That program, which is still in development, will revolve around a contest involving a surprise gift from the Energizer Bunny himself on consumers’ birthdays.

The battery brand is also partnering with yummymummyclub.ca. Until October 2009, Yummy Mummy blogger Racheal McCaig will take on the persona of the Energizer Mummy, sharing with her readers different ways that Energizer products can be used in their day-to-day lives. Consumers will also be able to enter national Energizer promotions directly from the Yummy Mummy site, and access exclusive contests and promotions throughout the year.