Curling for cash

The Capital One Million Dollar Button contest is giving away big money to a Canadian curling fan. The curl-off coincides with the Capital One Grand Slam of Curling - eight events in which Canada's top curlers compete for standings and cash ($170,000 to the top teams).

The Capital One Million Dollar Button contest is giving away big money to a Canadian curling fan. The curl-off coincides with the Capital One Grand Slam of Curling – eight events in which Canada’s top curlers compete for standings and cash ($170,000 to the top teams).

Fans can enter the contest at capitalone.ca/button before Jan. 5 or at Grand Slam events. A semi-finalist from each event and two online applicants will compete for $1 million by covering the hole in the button on a curling sheet.

CBC Sports will follow the contest during its Grand Slam coverage, and the finale will air Jan. 25 during the BDO Classic Canadian Open in Winnipeg. The contest is being promoted at events with experiential agency Mosaic. Capital One also worked with DDB on ad spots airing during the CBC’s coverage.

‘Curling is at the heart of so many communities, and [this] gives us the means to tap into that passion,’ says Ian Cunningham, COO of Capital One Canada.

Capital One also offers a Curling MasterCard, which gives points to be redeemed for curling gear.