Mano e mobile

With the implementation of Canada's Do Not Call List, marketers are looking for different ways of speaking to consumers mano e mano, without getting under their skin. The new version of Vancouver-based QuickMobile's contextual mobile marketing platform will help.

With the implementation of Canada’s Do Not Call List, marketers are looking for different ways of speaking to consumers mano e mano, without getting under their skin. The new version of Vancouver-based QuickMobile’s contextual mobile marketing platform will help.

Version 2.0 enables the creation of permission-based campaigns that send timely and relevant messages to match consumers’ needs. ‘What QuickMobile is doing is giving control back to the end user,’ says Vasudha Goel, director of marketing for QuickMobile.

The new version builds on its predecessor with improved security and double opt-in services. Consumers can control the kind of information received on their mobile device and when they receive it. ‘Our objective is to treat the end user with the intelligence and respect they deserve when it comes to marketing and being marketed to,’ explains Goel.

There’s also mobile polling and mobile results. Survey answers via SMS are displayed on a web-based dashboard, while mobile results allows for campaign assessment and optimization to improve ROI.

QuickMobile client Banff Lake Louise Tourism is using version 2.0 in a campaign to promote Winterfest. Its website encourages visitors to sign up to receive notice of events and promotions, and a text is sent to confirm registration. They are then prompted to text in a keyword to confirm their wish to receive customized promotional information.

Expect to pay from $2,000 to $10,000 per month, depending on the scope and scale of a given project. www.quickmobile.com