Ads are everywhere these days, and coffee is no exception: Expedia is branching out with drinkable ads in Germany. ‘We’re always testing innovative ideas,’ says Alexa-Elisabeth Tietze, spokesperson for Expedia Germany. ‘We wanted to try something really different.’

Serviceplan Munich/Hamburg created the campaign, in which Deli Star coffee shop baristas used flavoured toppings to stencil destinations and prices onto the foam on cappuccinos. Information driving to expedia.de followed on a coaster. The idea was tested in two shops in Munich in December to push trips to Italy. After positive feedback, they’re looking to expand it in the coming months.