Alan Gee asks: what is advertising?

Strategy has been pondering deeply lately, mulling the Big Questions, like 'is everything media?' To help us with our existential musings, we asked Alan Gee,

Strategy has been pondering deeply lately, mulling the Big Questions, like ‘is everything media?’ To help us with our existential musings, we asked Alan Gee,

CD/partner of GJP Advertising, to weigh in on where we’re at, and where advertising is going…

What is Advertising?

Back in the days of Mad Men it meant TV, radio, print, and outdoor. Today the question should be: what isn’t advertising?

Advertising is now everything that influences a purchase, any idea or image or thing that helps create a sale. Every action or attitude that predisposes people to a brand. The agencies that embrace that philosophy and organize accordingly will win.

So if a charmingly charismatic, ego-driven ad man like me can answer that question, isn’t it surprising that we’re not all there?

Come to think of it, maybe I could become a brand – with the right ‘advertising.’

See the back page.