Harley-Davidson is gearing up for its inaugural Precious Metal gala – a deluxe version of its female-exclusive Garage Party series hosted at Harley retail locations across Canada. The promotional shindigs educate women bike enthusiasts on motorcycle maintenance while showcasing Harley-Davidson’s female merchandise.
Working with Toronto’s Strut Entertainment, the May 6 bash takes over the Liberty Grand Toronto under the guise of a girly garage.
‘It’s a garage the way a woman would like it,’ explains Olivia Gottlieb, outreach specialist at Deeley Harley-Davidson, Canada. Hosted by Citytv personality Liz West, the gala offers massages, manicures, make-up sessions, musical entertainment and ‘The Rider’s Retreat,’ a Sony entertainment centre. The brains behind the Harley fashion line, Karen Davidson (great-granddaughter of co-founder William Davidson), will be there, and an ‘Explore the Harley Closet’ contest touts the threads. Proceeds will go to Rethink Breast Cancer.
A spa getaway contest will generate interest, while newsletters, in-store ads, web banners, direct mailers and print ads will drive traffic to the microsite, Preciousmetal2009.ca.
