Ritz buyers fly free

How do you score 10 years of free vacationing? Buy a multi-million dollar condo from The Residences at the Ritz-Carlton Toronto. Amid the chaos of a poor economy, the hotel-residence (nearing the end of its construction) unleashed the ultimate gift-with-purchase.

How do you score 10 years of free vacationing? Buy a multi-million dollar condo from The Residences at the Ritz-Carlton Toronto. Amid the chaos of a poor economy, the hotel-residence (nearing the end of its construction) unleashed the ultimate gift-with-purchase.

For those ready to drop $1.3 to 8 million on a swanky suite, the Ritz is offering free vacations for two. As of February, the first 10 suite buyers receive a travel account of $250,000 to cover up to 10 years worth of airfare and accommodations at worldwide Ritz hotels.

‘The promotion has worked,’ says Tina Amato, VP of Baker Real Estate, which handles sales for the Ritz. Less than two months post-promo launch, two suites have sold and several parties have shown interest – in direct response to the promotion.

Despite impeccable timing with the housing flop, the incentive has been in the works for over eight months. ‘We decided to offer this so that owners can experience the lifestyle of the Ritz-Carlton,’ explains Amato.

Toronto’s Montana Steele Advertising created full page ads, which ran in the National Post, the Globe and Mail and the Ritz-Carlton magazine.