Vancity’s green snail mail

Vancity Visa is making its unwelcome monthly mailings a little more user-friendly with a pilot program that's introducing ecoEnvelopes to Canada.

Vancity Visa is making its unwelcome monthly mailings a little more user-friendly with a pilot program that’s introducing ecoEnvelopes to Canada.

The reusable envelopes eliminate the need for a second reply envelope. Users simply put their reply back in the ecoEnvelope so that the return address is visible in the window, then close a flap that re-seals the ecoEnvelope. Even its composition is environmentally conscious – recycled post-consumer content and biodegradable vegetable-based inks.

TBWA Vancouver collaborated with Vancity to adapt the ecoEnvelopes, which were invented in the U.S., to meet Canadian postal requirements.

Vancity Visa aims to eliminate its overall need for business reply envelopes by replacing all of its envelopes with ecoEnvelopes over time.