Cyber: Burnkit Creative, Vancouver

Focusing on specifics is how AD Todd Takahashi and flash developer Jeff Greenberg of Vancouver-based Burnkit Creative came up with their winning animated banner ad for the cyber category. Using a particular example of how donors can help the charity, it focused on the quality of hospital beds in countries facing humanitarian crises. The ad depicts a filthy bed and reads, 'This is what a maternity bed looks like for over 600 women in Haiti each year.' Once you click on the ad, it peels over the image of the bed to reveal a nicely made, clean bed that anyone would be happy to catch a few Zs on. The caption changes to read, 'Your donations help Médecins Sans Frontières to give moms a bed like this.'

Focusing on specifics is how AD Todd Takahashi and flash developer Jeff Greenberg of Vancouver-based Burnkit Creative came up with their winning animated banner ad for the cyber category. Using a particular example of how donors can help the charity, it focused on the quality of hospital beds in countries facing humanitarian crises. The ad depicts a filthy bed and reads, ‘This is what a maternity bed looks like for over 600 women in Haiti each year.’ Once you click on the ad, it peels over the image of the bed to reveal a nicely made, clean bed that anyone would be happy to catch a few Zs on. The caption changes to read, ‘Your donations help Médecins Sans Frontières to give moms a bed like this.’

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