Consumer media: the art and science of social storyselling

Gone are the early, Wild West days of digital, where everything was new and everyone impulsive. We have entered a new age where digital is not only a legitimate tactic, but increasingly essential to the lives of brands. Here we look at how three brands are navigating the post-digital landscape, how they're using it and why.

Gone are the early, Wild West days of digital, where everything was new and everyone impulsive. We have entered a new age where digital is not only a legitimate tactic, but increasingly essential to the lives of brands. Here we look at how three brands are navigating the post-digital landscape, how they’re using it and why.

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ING Direct Canada

CFL

Nissan Canada