Four ad execs and one client survive a plane crash….No, it’s not a bad joke, it’s the feature film debut for Bill Keenan, CD at GroundZero Marketing Communications in Toronto. Eating Buccaneers follows the stranded execs – led by Peter Keleghan (The Newsroom) – as they try to survive on a single box of Buccaneer chocolate bars without clawing each others’ eyes out.

‘I’ve worked at a lot of shops, and I thought, how well do you really know the people you work with? What would happen if you [were] plucked out of your comfort zone and put in a place where you’re not very comfortable?’ says Keenan, who started out at Saffer Cravit & Freedman in the ’80s and went on to work for MacLaren and Scali, McCabe, Sloves between screenwriting gigs and freelance stints at Harrod & Mirlin, JWT and Y&R. He is known for the long-running radio campaign, ‘It was a rainy night in Pizzaville…’

Keenan won’t say who served as inspiration for the characters, but prefers to describe them as archetypes. ‘Even though the movie is about advertising people, [it] would appeal to anyone who’s worked in an office.’ Eating Buccaneers is distributed by Kinosmith, and premieres in Toronto on Oct. 16. www.eatingbuccaneers.com