Strategy introduced the B!G Awards four years ago to recognize the work of agencies above and beyond advertising – and outside the comfort zone of a TV or print campaign. This year’s winners embraced B!G ideas from the local food movement to the limitless possibilities of social media – and back again – with remarkable results.
As the name suggests, the B!G Awards celebrate big projects for big brands: to qualify, an advertiser must have an overall media budget of over $20 million, and the account must be worth at least $2 million in revenue for the agency.
These players have the wherewithal to outsource projects to any partner they desire, so choosing their agency is a B!G vote of confidence.
We asked our judges to keep these criteria top of mind when selecting the winners.
To find out who the big winners are, read on…
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