DDB and OMD win Tourism Kelowna

The Vancouver agency adds another tourism brand to its AOR roster.

DDB Vancouver has won a competitive review to become Tourism Kelowna’s creative agency of record. OMD Vancouver was included in the bid, and will handle the media strategy for the regional tourism organization.

DDB partnered with OMD to win the five-year contract. The agency, which has several tourism clients, was selected for its expertise in the category, as well as for its creative vision and social media expertise, says Nancy Cameron, CEO, Tourism Kelowna.

The partnership commences immediately and will focus on digital strategies according to Richard Sandor, SVP managing director, DDB Canada, Vancouver.

‘The annual media spend is around $1 mlllion, and we will be working to make it all the more impactful and effective with significant activation in digital and social media,’ he said.

DDB also works with the Canadian Tourism Commission, New Brunswick’s Department of Tourism and Parks and the Vancouver Convention Centre.