Smarty Pants reveals moms’ 100 most-loved brands

From Disney to Wii, the American study reveals the brand preferences of moms of kids aged six to 12 - just in time for the holidays.

Having unveiled the 100 most-loved brands of kids and tweens last month, New York-based consulting firm Smarty Pants is announcing the top-100 brands with moms of kids ages six to 12 from its annual Young Love study.

Crayola tops the list with Disney not far behind in the number two slot, followed by M&Ms, Wii, Reese’s, Oreo, Disney Channel, Goldfish, Subway and Tropicana rounding out the top 10. Many of the brands that made the kids list share a space on the mom-approved rankings.

The study was conducted online and with more than 4,700 kids and parents in the US, looking at more than 260 consumer brands across 20-plus categories. For the complete list and more information, swing by

From KidScreen Daily