Former TBWA Paris CD Michel De Lauw has joined Cossette Montreal as VP/chief creative officer.

Trained as an artistic director, De Lauw has also worked at DDB Brussels and Leo Burnett, with advertisers including Procter & Gamble, McDonalds, Volkswagen and Heinz.

‘Michel De Lauw is bringing Cossette a totally integrated vision of communication,’ says Cossette Montreal and Quebec City EVP Dominique Lebel in a release yesterday. ‘His international experience is exceptional and his love of the job contagious.’

Current CCO, Patrick Beauduin, has been to promoted SVP, creativity.