Juniper Park and Frito-Lay win big at CASSIES

The agency and the advertiser walk away with the Grand Prix and four Gold awards.

Juniper Park and its client Frito-Lay North America were the big winners at last night’s CASSIES, the award show all about impressive results. The agency and the potato chip-producing company took home the Grand Prix as well as two Golds for the Sunchips ‘Building a Pre-Eminent Green Brand’ campaign, focused on educating consumers about Sunchips’ solar-powered factory and compostable bag. Executions included newspaper ads readable when held up to the sun and a viral video of a disintegrating bag.

They also claimed two more Golds for its women’s portfolio of products as well as the Lay’s brand in the Canadian Success Outside Canada category.

This year, the CASSIES received 177 entries, up 34% from last year, which David Leonard, President and COO of DDB and CASSIES chair attributes to the fact that ‘agencies and marketing-driven clients are being asked to prove their worth like never before’ in this economy.

Other Gold winners included Leo Burnett, James Ready and P&G; Dentsu and Canadian Scooter Corp.; BBDO/Proximity and Frito Lay Canada; Narrative/Bensimon Byrne and Trillium Gift of Life Network; DDB, Bayer and Subaru; Target and Newfoundland and Labrador Tourism; and Taxi, Koodo, Harlequin and Mini Canada.

To see all the winning cases, visit www.cassies.ca.