advertiser: IKEA
agency: zig
executive CD: Martin Beauvais
associate CD: Michael Murray, Jason Hill
writer: Geoff Morgan
french writer: Gerald Coulombe
AD: Mark Puchala
agency producers: Anna Tricinci
planner: Mark Aronson
coach: Shelley Brown
team leader: Lesley Rivard
project manager: Hailey Anevich
prodco: OPC
executive producer: Harland Weiss
producer: Donovan Boden
production manager: Chad Smith
production coordinator: Jole Kondrat
editor: Greg Edgar, Stealing Time
assistant editor: Nicole Sison
director: Johan Perjus
DOP: Chris Mably
digital effects: Swiss International AB
digital effects supervisor: Erik Holmedal
casting: Fade to Black
audio producer: Ted Rosnick, RMW Music
engineer: Tyson Kuteyi
sound design: Ted Rosnick, RMW Music