Strategy rallies soccer stars for Cannes

Team Canada-at-Cannes is looking for all-stars to complement its stellar Canadian judging squad

If the hockey thing doesn’t work out, there’s always soccer. Canada has an opportunity to represent on another world stage, so we’re getting the word out now, scouting for talent to field a team for the Soccer World Cup. Ok, so it’s not the World Cup that’s being held in South Africa this summer. It’s better. It’s the Cannes Lions Beach Soccer World Cup that’s being organized and sponsored by Yahoo’s Eurosport.

We want all of you eager Canadian ad biz footballers out there who will be in Cannes this June to join up, so Canada can field a team of five to vie for victory against a minimum of 15 other squads made up of delegates from around the world. The two-day event, which takes place on Tuesday June 22 and Wednesday June 23, will be played on the Macé Plage, which is a hop, skip and a jump away from the Palais des Festivals. The winning side will be awarded their trophy at the Press, Design and Cyber Lions Awards ceremony the evening of the 23rd. Those interested in representing their country in this clash of advertising titans can contact strategy’s executive editor Mary Maddever (

Other Canadian talent heading to Cannes includes Canada’s team of all-star judges:

• Paul Lavoie, Chairman, CCO, Taxi – Radio Jury President
• Dawna Henderson, President & Chief Executive Creative Officer, henderson bas – Cyber Jury
• Rob Sweetman, VP, Creative Director, Cossette Vancouver – Promo & Activation Jury
• Louis Gagnon, Creative Director & Partner, Paprika Design – Design Jury
• Stephen Leps, Creative Director, Zig – Film Jury
• Brenda McNeilly, VP, Creative Director, Fuse Marketing – Direct Jury
• Fred Forster, President & CEO, PHD Canada – Media Jury
• Jane Murray, Associate Creative Director, Ogilvy & Mather – Radio Jury