Thomson Reuters ranked most valuable brand in Canada

Interbrand releases its 2010 Best Canadian Brands ranking, with TD, BlackBerry and Shoppers Drug Mart also cracking the top 10.

Valued at over $9.4 billion, financial powerhouse Thomson Reuters tops the list of Best Canadian Brands according to a ranking by consulting firm Interbrand.

Overall, Canadian brands fared well this year despite the ongoing recession, with the top 25 increasing by 35% over the last study in 2008.

‘Brands that have made significant gains recognize that the pressure for short-term profits is not a reason to curtail brand investment,’ said Bev Tudhope, CEO of Interbrand Canada in a release. ‘The strongest brands know that erosion of long-term value is certain if the integrity of the brand promise is put at risk and they fail to understand their customers’ changing perceptions of value.’

Big movers on the list include Tim Hortons, which moved from tenth place to sixth, valued at about $2.6 billion. And Lululemon moved from number 22 to 17, valued at $827 million. Both of these brands have been notable for ambitious expansion beyond Canadian borders.

Here are the top ten:

1. Thomson Reuters, $9.4 billion
2. TD, $6.7 billion
3. RBC, $6.2 billion
4. BlackBerry, $6 billion
5. Shoppers Drug Mart, $3.4 billion
6. Tim Hortons $2.6 billion
7. Bell, $2.4 billion
8. Rogers, $2.3 billion
9. Scotiabank, $2.2 billion
10. BMO, $2 billion

For complete rankings, visit