Juniper Park rules the Effies

The agency wins six silvers, helping its client, Frito-Lay U.S., become the most awarded marketer on the night.

Toronto-based Juniper Park must be jovial as it was the single most awarded agency at the Effies in New York.

The agency took home a total of six Effie awards on the night, all of them silver, and was the only Canadian agency to go home with a trophy. Juniper’s success made its client, Frito-Lay U.S., the most awarded marketer at the event. It’s ‘Only in a Woman’s World’ campaign took home awards in the Brand Experience and Media Innovation categories, co-led with OMD, its Lays ‘Happiness is Simple’ effort won in the Renaissance and Snacks/Desserts/Confections categories, and its ‘Building a Preeminent Green Brand’ work also took home a prize in the Snacks category, as well as the GoodWorks category.

‘To receive six Silver Effie awards in a single year is an incredible honour,’ says Jill Nykoliation, president and chief strategist, Juniper Park. ‘It means we are indeed delivering results for a variety of brands in a variety of ways. And since they are judged by clients and agencies, it’s a wonderful validation of our team’s strategic smarts, and ingenuity.’

Juniper’s success at the Effies rounded out a triumphant two weeks for the agency, which saw it nab two golds and a silver at the Halo Awards in Chicago – which recognizes the best cause-marketing programs in the U.S. – the week before. Sunchips was the brand to which the three awards went, winning its golds in the Best Environmental/Animal Campaign and Best Online Video categories and its silver in the Best Print Creative category.