ICA and CAPMA form strategic alliance

Partnership will allow the organizations to offer enhanced benefits to their combined membership, says Gillian Graham, CEO of ICA.

The Institute of Communication Agencies (ICA) today announced a strategic alliance with Canadian Agencies Practicing Marketing Activation (CAPMA), effective immediately. The partnership will mean enhanced benefits and added value for their combined 100-plus member agencies, the organizations said. 

‘We are excited about this partnership with CAPMA,’ Gillian Graham, CEO of ICA, said in a release. ‘While being mutually beneficial, it affords the ICA the critical mass to develop further enhanced programs and benefits, which we can then in turn offer to the membership.’

Expected benefits include professional development opportunities, group discount programs, comprehensive management surveys, sharing of best practices, networking opportunities and awards programs.