One of the final puzzle pieces in the launch of Postmedia Network has fallen into place with the debut of the company’s new brand image today.

Designed by Rethink Toronto, the new logo is actually a wordmark presented in four colourways. The word ‘Postmedia’ ends with a forward slash, meant to signify the company’s new ‘digital-first’ strategy and ‘future-focused vision,’ a release on the announcement said.

‘We wanted something that was bold and dynamic, something that exemplifies a first-to-the-future view,’ Paul Godfrey, president and CEO, Postmedia Network, stated.

Rethink Toronto helped the former Canwest company shape its name and brand identity after it split from the broadcast division and became an independent company this summer.

The company also has a new website, Postmedia.com, and will soon release a trade advertising campaign targeting national advertisers.