BBDO nabs Miller

Molson Coors Canada awards the creative duties for the Miller portfolio to the agency.

Canada’s leading US beer import has found a new advertising partner. BBDO has become the newest north-of-the-border creative AOR for the Miller business, including Miller Genuine Draft (MGD) and Miller Chill.

The agency was chosen after Miller, handled in Canada by Molson Coors, decided it was time for a change of tack in its advertising approach and to streamline its agency roster.

‘BBDO has a world-class reputation for delivering creative campaigns that put the consumer at the centre of the idea,’ said Peter Nowlan, CMO, Molson Canada in a release. ‘Combined with their strong strategic capabilities and talent, we look forward to generating magnetic ideas that will inspire consumers on both the Miller Genuine Draft and Miller Chill brands.’

Media will continue to be handled by Mediaedge:cia. Miller creative was previously handled by the Hive.