Movin’ on up

Check out five of this year’s big climbers in the agency rankings.

Check out five of this year’s big climbers in the agency rankings.

Calder Bateman
Last year: #35
Spots moved: 16
The Edmonton-based agency can thank its domination of the ACE Awards for its big move up this list. It won Best in Show for work for the Edmonton Police Foundation, promoting its half marathon, that uses radar gun imagery to clock a runner in at 16 km/h (surely she avoided a ticket). And its “No More Grizzlies” campaign for Alberta Wilderness Association used War Child-esque sarcasm, proposing that grizzlies should be eradicated with lines like “Camping doesn’t have to be a death sentence.”

Last year: #29
Spots moved: 15
BBR is on the rise this year, having collected accolades at the Crea Awards, Applied Arts, the ADCC and the Marketing Awards. It’s “One Life” print campaign for Bristol-Myers Squibb featured two people locked in an embrace with various other arms touching them, urging the public to get tested for HIV. The agency also got wordy with a word-selling campaign for the Literacy Foundation and the “Words Matter” effort for the Montreal Gazette. 

Last year: #26
Spots moved: 12
Bos was the biggest winner at the Crea Awards this year, nabbing 20 individual awards, including the Grand Prix for its “Ronachromatique” effort for Rona, which hijacked an Apple iPod billboard by “collecting” the dripping paint underneath it. Another big winner was its somewhat controversial campaign for Alimentation Couche-Tard for Sloche’s 10th Anniversary, which showed some serious clown abuse as they were cut up and fed to a shredder (with hilarious results).

MacLaren McCann
Last year: #21
Spots moved: 10
The agency collected hardware across a variety of shows, including a Bronze at the LIAAs for the “Play” spot for MasterCard’s Right to Play partnership, which features a beautifully filmed children’s soccer game in Africa. Work for General Motors’ Buick, Microsoft’s Halo 3 and the BC Transplant Society also contributed to MacLaren’s standings.

Last year: #17
Spots moved: 9
The West Coast agency fared well this year by winning a few big international awards including two Bronze Lions – one for the Vancouver International Film Festival (read the interview with Addie Gillespie and Jon Murray on p. 46 for more), which picked up a slew of other accolades including two Silver Pencils at the One Show and a Silver LIAA. The other Lion was for BC Lottery Corporation’s Scratch & Win ads with images of aspirational items like a boat and a pool scratched out of the page.

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Creative Report Card intro

Top advertiser: Mercedes-Benz/Smart Canada, plus runners-up

Advertisers: full list

Top agency: DDB Canada

Agencies: full list

Top creative directors: Chris Staples and Ian Grais, Rethink, plus runners-up

CDs: full list

Top Art Director and Copywriter: Colin Brown and Tom Greco, Juniper Park, plus runners-up

Art directors: full list

Copywriters: full list