advertiser: Bic
agency: CP+B Canada
worldwide CCO: Rob Reilly
executive CD: Aaron Starkman
ADs: Simon Au, Jon Lane
copywriter: Andrew Caie
french copywriter & french producer: Liliane Clune
integrated head of interactive production: Christine Harron
integrated producer: Natalie Sammut
prodco: Untitled Films, Toronto
director: Curtis Wehrfritz
executive producer (prodco): Lexy Kavluk
line producer: Amalie Bruun
DoP: Sean Valentini
post production: Panic & Bob, Toronto and Alter Ego
executive producers (post production co): Sam McLaren (Panic & Bob), Meredith Gauley (Alter Ego)
editor: John Evans
assistant editor: Kate Brascoupe
music co: RMW Music, Toronto
music producer: Ted Rosnick
composer: Jim Guthrie
sound design co: RMW Music, Toronto
sound designer: Vladimir Nikolic
animation co: Alter Ego, Toronto
animator: Scott Renaud
executive producer (animation co): Meredith Gauley
colourist: Wade Odlum
flame artist: Darren Achim
motion graphics designer/animator: Scott Renaud
group account director: Grace Castaneda
account director: Hayley Taylor
cognitive anthropologist: Doug Potwin
communication planner, VP: Cathy Collier
media planner: Jane Healy
media buyer: Joel Nicolle