Agency of the Year: How to Enter

To submit your Top 5 campaigns, email them to strategy special reports editor Emily Wexler by May 16, 2011.

Here's how it works...

strategy's Agency of the Year model is unique in the Canadian adscape in that it measures a creative and strategic body of work, which points to an agency's ability to consistently deliver outstanding creative and strategic results for their clients. This distinction has special relevance for strategy's marketer readership, making the competition the most prestigious and sought-after recognition in the industry.

To participate, submit your top five campaigns from the past 12 months - five cases for five different clients, to prove bench strength and showcase a range of expertise, skills and talent. These Top 5 lists will be put to a survey of between 50 and 100 senior Canadian marketers and ad agency executives.

Based on their votes, we will determine a shortlist of agencies who will then be invited to submit more substantial campaign summaries for evaluation by a jury. The shortlist will be informed by mid-June, and the winners will be announced at the strategy Agency of the Year gala this fall and be featured in our November issue.

Instructions - Please read carefully

Submit five (5) campaigns for consideration. Each of the submissions should only include the work from one distinct campaign, and each submission must be for a different brand.

Your agency must have played the strategic and creative lead in the campaign described.

To submit your Top 5 campaigns, email them to strategy special reports editor Emily Wexler by May 16, 2011.

Here’s how it works…

strategy’s Agency of the Year model is unique in the Canadian adscape in that it measures a creative and strategic body of work, which points to an agency’s ability to consistently deliver outstanding creative and strategic results for their clients. This distinction has special relevance for strategy’s marketer readership, making the competition the most prestigious and sought-after recognition in the industry.

To participate, submit your top five campaigns from the past 12 months – five cases for five different clients, to prove bench strength and showcase a range of expertise, skills and talent. These Top 5 lists will be put to a survey of between 50 and 100 senior Canadian marketers and ad agency executives.

Based on their votes, we will determine a shortlist of agencies who will then be invited to submit more substantial campaign summaries for evaluation by a jury. The shortlist will be informed by mid-June, and the winners will be announced at the strategy Agency of the Year gala this fall and be featured in our November issue.

Instructions – Please read carefully

Submit five (5) campaigns for consideration. Each of the submissions should only include the work from one distinct campaign, and each submission must be for a different brand.

Your agency must have played the strategic and creative lead in the campaign described.

Campaigns must have run in Canada – if it is a global campaign, it must have also run here. The only exception is a Canadian brand that ran an international campaign (such as a tourism organization).

The work must have appeared for the first time at some point during the 12-month period from May 2010 – May 2011.

Strategy reserves the right to disqualify agencies that do not meet the above criteria.

For each campaign, in 50 words or less, include:
- only the name of the campaign and client (brand/company, not individual). Please do not include the agency name anywhere in the text.
- a brief description of the creative (as if describing it to someone who is not familiar with it at all. Include a tagline if possible).
- One sentence on result(s) if available (not required but recommended).

A Word document is preferred. Do not include images, links, or other supplementary information.

Submit your entries by email to ewexler@brunico.com by May 16, 2011.

Only those agencies who submit five campaigns by the May 16 deadline will be considered for the AOY shortlist.

There is no entry fee to participate.

Please also include the contact information of the person who should be notified if and when your agency is voted onto the shortlist.

Please don’t hesitate to contact me at any stage in the process if you have concerns or require clarification about specific aspects of the competition.

Good luck!

Emily Wexler
416-408-2300 ext. 245
ewexler@brunico.com