CANADA NABS TWO AWARDS AT THE EFFIES

The Effie Awards were given out in New York last night and thanks to Leo Burnett and Juniper Park, Canada ...
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The Effie Awards were given out in New York last night and thanks to Leo Burnett and Juniper Park, Canada didn’t walk away empty-handed. The gala honours the most effective global and North American marcom cases.

Leo Burnett won a silver in the Small Budgets/Products category for its James Ready Bart-Ter Night campaign (with contributing agency, Toronto-based Campus Intercept), and Juniper Park won a bronze in the Beauty Products & Services category for Eos – Reinventing Lip Balm, on behalf of Eos products.

The big winners of the night were Procter & Gamble and Wieden + Kennedy. They took home the North American Grand Effie Award (best in show) for their “The Man Your Man Could Smell Like” campaign for Old Spice. A Gold Global Effie, honouring the best in marcom initiatives that have proven their effectiveness in multiple markets worldwide, was awarded to AMV BBDO/UK and BBDO New York for their “You’re Not You When You’re Hungry” campaign on behalf of Snickers, starring Betty White.

Matt Seiler, chairman of the board, Effie Worldwide, and global CEO, Media Brands, used the event as an opportunity to announce the launch date for the inaugural Effie Effectiveness Index rankings, in collaboration with Warc, a global marketing intelligence service. Set to be unveiled on June 23 at the Cannes Lions International Festival of Creativity, it will list and rank the most effective agencies, advertisers and brands in the marcom industry, globally and regionally, by analyzing finalist and winner data from Effie’s more than 40 world competitions.