This spot by Vancouver-based Rethink illustrate how the BCAA can help out thanks to its road assistance and home insurance offers. It uses the unfortunate situation this young man finds himself in, as well as the regrettable results for the couple, to make the point.
credits:
advertiser: BCAA
agency: Rethink Vancouver
partners/CDs: Chris Staples, Ian Grais, Rob Tarry
partner/managing director: Tom Shepansky
AD: Carson Ting
copywriter: Justin Li
agency producer: Ann Rubenstein
account manger: Annabelle Colhoun
prodco: Holiday Films
executive producer: Josefina Nadurata, Derek Sewell
director: Scott Corbett
DOP: Rhet Bear
producer: George Johnson
offline editorial: Cycle Media
editor: Matthew Griffiths
music production: Koko Productions & Sound Studios
executive producer: Steve Lowe
transfer: Technicolor
