MDC Partners wins Target Canada

Five agencies from the holding group nabbed the marketing account with its first ever integrated pitch, says CEO Miles Nadal.
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Five MDC Partner agencies, including KBS+P, Boom Marketing, Veritas PR, NorthStar Research and Capital C’s Fresh Intelligence unit, have been hired to lead Target Canada’s marketing efforts in Canada.

The win is the result of the first integrated pitch from the holding group, says Miles Nadal, CEO, MDC Partners.

“We are privileged to be associated with Target Canada’s entry into the country,” he says. “It is an important win with a phenomenal brand.”

In an announcement made today, Target Canada also confirmed that it has named Carat as its media agency of record in Canada.

Target Canada is set to roll into Canada in 2013 and 2014, with plans to open between 100 and 150 stores within those two years. The US-based retailer bought leases on 220 Zellers locations in Canada for $1.3 billion, but announced Friday that Walmart Canada would assume the leases on up to 39 of those stores.