VW drives courage

Volkswagen helps you mull over life-changing events.

In this spot for Volkswagen, by Red Urban Toronto, the carco connects its Golf modelwith some of the momentous milestones to happen in life. It focuses on one gent who takes his VW for a spin whilst working up the courage to propose to his girlfriend, featuring the tagline “Drive until you have courage.” It’s the first of two in VW’s new “Drive Until…” campaign.


advertiser: Volkswagen
agency: Red Urban Canada
CD: Christina Yu
AD: Christina Yu, Damian Simev
copywriters: Matt Syberg-Olsen, Jon Taylor
agency producer: David Isaac
account supervisor: Sonia Ruckemann
account director: Caroline Kilgour
director: Jean-Michel Ravon
prodco: Untitled Films
DP: John Houtman
executive producer: Lexy Kavluk
line producer: Tuula Hopp
editorial: Rooster Post Production
editor: Paul Jutras
assistant editor: Yumi Suyama
colourist: Eric Whipp @ Alter Ego
online/VFX: Track & Field VFX
flame artists: Ernie Mordak, Andrew Rolfe
music/sound house: Apollo Studios
producer: Didier Toval
“Courage” music track: “Just Like Honey” by Jesus & Mary Chain
“Time” music track: “Keep The Lights On” by Wave Machines.
co-prods: Carling Doubt, Angelina Milanovic
engineer: Brad Nelson
assist engineer: Harry Knazen