Diet Coke and Joe Fresh hit the road

The two brands have partnered on the Diet Coke Beauty Boost, an on-the-go makeover station that alerts consumers to its whereabouts via social media.

Need a manicure and a makeup touch-up on the go? There’s a truck for that.

Diet Coke and Joe Fresh have partnered their female-friendly brands together to launch the Diet Coke Beauty Boost, a truck that is touring around Toronto, Montreal and Vancouver handing out free samples of Diet Coke and providing complimentary Joe Fresh manicures and makeup touch-ups.

The Toronto office of Mosaic Experiential Marketing developed, created and executed the mobile salon experience, which is being promoted through Diet Coke’s Twitter feed at @DietCoke_CA.

” Diet Coke Beauty Boost was an exciting concept. In bringing it to life, we wanted the expertise of a reputable and successful Canadian beauty and fashion brand,” says Mark Ferris, manager, integrated marketing and communications, Coca-Cola Trademark Brands.  “And Joe Fresh has made a big impression on Canadian women in this space – it’s for everyone. We’re thrilled to have them as a partner. ”

The Diet Coke Beauty Boost can be found at events and intersections around the three featured cities until July 29.