Announcing the 2011 AToMiC Advisory Panel

To keep a cutting-edge media creativity conference fresh and inspiring you have to recruit the best in the biz to ...
To keep a cutting-edge media creativity conference fresh and inspiring you have to recruit the best in the biz to help shape the program. Please join us in welcoming the 2011 AToMiC Advisory Panel.  Each are loaded with street cred and responsible for some of the most forward-thinking projects in the market. Keep a close eye as we begin rolling out our best program yet!
Neetu Godara, Marketing Manager, Pepsico Beverages Canada

A five year veteran of PepsiCo Beverages Canada, Neetu Godara is currently the Senior Marketing Manager of the Tropicana Brand. Under her tenure, Neetu also managed the Pepsi Trademark, leading several major campaigns, including the re-launch of the Pepsi Brand in 2009, as well as spearheading the launch of the Pepsi Refresh Project in Canada.
Robin Hassan, Digital Group Director, Starcom Mediavest Group

Robin Hassan is Starcom Canada’s Digital Strategy Group Director; where she spends her days helping her clients (FI, CPG, CE and Entertainment to name a few) define their strategic approach in the evolving digital space. Prior to this, she led teams in digital content creation, ad product development and marketing at a variety of Canadian properties, including Alliance Atlantis and Yahoo!
Pema Hegan, Partner and Managing Director, Rethink

Pema is a prolific entrepreneur, content creator and marketer who has helped launch everything from a Canadian media company to the UK’s first Indy Car racetrack. Prior to joining Rethink, Pema’s most recent challenge was co-founding GigPark, a popular social web startup that lets members find local businesses through recommendations from friends. In August 2009, GigPark was acquired by Canpages, the largest independent local search and directories publisher in Canada.
Robert Jenkyn, Vice President of Digital Solutions, Media Experts

Robert is Vice President of Digital Solutions with Media Experts, Canada’s largest, truly independent media buying and planning company. Robert leads Media Experts’ team of 25 digital media specialists, integrating online marketing solutions into multi-media campaigns for customers including WestJet, BMW and Bell Canada. These highly-measurable strategies have increased customer’s sales, built brands and captured demand created by traditional media.
James Milward, Executive Producer & Founder, Secret Location

James founded interactive boutique Secret Location in 2007. Encompassing online, mobile, animation and transmedia storytelling, Secret Location has subsequently built numerous award-winning large-scale digital entertainment, brand projects and campaigns for large brands and TV shows in Canada and the US. Over the last year, James and Secret Location have also created and built several original concepts into successful IP and venture funded businesses including and FanVewr, both officially launching in the summer of 2011.