Thought-controlled computing for brand activations

Controlling a computer just by thinking may seem science fiction but recent advances have made it an accessible reality. ...
Controlling a computer just by thinking may seem science fiction but recent advances have made it an accessible reality. InteraXon, a Toronto-based tech start-up, is the first in the world to bring thought-controlled computing to the world of marketing. In this session, co-founder and Chief Operations Officer Trevor Coleman will explain how the technology works, show examples of the company’s innovative experiential activations, and discuss the marketing applications of this revolutionary new technology.

Trevor Coleman
Chief Operations Officer, Interaxon
The jump from the music business to the thought-controlled computing business may seem like a giant leap, but Trevor Coleman brings the energy, integrity, creativity and business sense to the brainwave industry. He has worked as a successful promoter with event organizers, AD/D, and The Boat restaurant in Toronto’s trendy Kensington Market. More recently, he started his own agency representing DJs and provided consulting for corporate clients.
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