C0-chairs
Lauren Richards
Media consultant
A 28-year veteran of the media services industry, Lauren Richards was most recently CEO of Media Experts, one of Canada’s largest independent media strategy and negotiation companies.
Prior to joining Media Experts, Richards led the Canadian operations of Starcom MediaVest Group and Cossette Media through periods of tremendous growth.
Richards served as the first Canadian judge for the Cannes Media Lions, and was Canada’s representative again in 2009. A multiple Lion winner, Richards was also recognized as Media Director of the Year by strategy in 2009 and a Global Innovator of the Year by the Internationalist magazine that same year.
Mark Childs
VP marketing, Campbell Canada
Mark Childs has 20 years of proven marketing and sales leadership experience in consumer packaged goods. Prior to his Campbell role, he held positions at Tribute Entertainment Group and Kellogg Company in Canada, the U.K. and the U.S. Childs contributes to the Association of Canadian Advertisers board and the Advertising Standards Canada children’s advertising committee. He was the 2009 CASSIES judging chair and a New Product of the Year Canada judge in 2010 and 2011. Childs is the co-founder and 2008-2010 chair of Campbell Company’s global gay and lesbian employee network, OPEN (Our Pride Employee Network). He also volunteers as Advisory Board Director for PFLAG Canada and Out on Bay Street.
Advisory board executive committee
Nick Barbuto
VP digital solutions, Cossette Media
As the strategic lead of interactive media product, Barbuto works on brands such as Nike Canada, Telus, PlayStation, General Mills and Bank of Montreal. A seasoned online marketer, Barbuto and his team innovate in the in-game, mobile and interactive out-of-home spaces.
He has spoken at industry events through his work with the Interactive Advertising Bureau of Canada, where he was an active board member in 2003 and 2004. Outside of work, Barbuto has launched and grown numerous online properties.
Mark Bishop
Partner and executive producer Marblemedia
As partner and co-founder of Marblemedia, Bishop is responsible for building strong relationships with broadcasters, content developers, technology partners and investors. Bishop plays a key role in developing both television and interactive projects that tell unique stories across multiple platforms.
At the 2008 Canadian New Media Awards (CNMAs) Bishop was named Producer of the Year and Marblemedia was named Company of the Year. Bishop has been nominated for multiple Gemini awards and for Educator of the Year at the 2003 CNMAs.
Alan Dark
Executive director, CBC Media Sales & Marketing
Dark joined CBC Media Sales and Marketing as executive director in January 2010. Dark is responsible for leading CBC’s national and regional digital, specialty and conventional television sales teams and a cross-functional marketing team specializing in partnerships and branded entertainment.
Prior to joining CBC, Dark was director of sales for the CTV Digital Media Group and director of broadcast sales at Canwest Media Group.
Stephen Jurisic
Partner and creative director, John St.
Jurisic has worked at Bozell, Roche and Partners, McCann-Erickson, Saatchi and Ammirati Puris where he established himself as one of the top art directors in Canada.
In 2000 Jurisic was named co-CD of A&P with Angus Tucker before leaving for John St. He has chaired the Marketing Awards, the Bessies, strategy magazine’s Shift Disturbers think-tank and served on the Cannes jury in 2009.
John St.’s portfolio ranges from “classical” advertising to online gaming virals for clients such as Holiday Inn, Tetley, Auto Trader, Warchild, Maple Leaf Foods, Ideazon and Girl Guides of Canada. Jurisic and the rest of John St. are multiple CASSIES Award winners and have received a slew of other accolades.
Sharon MacLeod
Brand building director, Unilever Canada
MacLeod is best known for her expertise in consumer behaviour, her creativity, and as the driving force behind Dove’s Campaign for Real Beauty. A true visionary in her field, MacLeod challenges traditional marketing and business practices, believing that professionals like her can extend the power of brands to positively impact the lives of women everywhere.
Convinced that Canada is the ideal place to launch bold, progressive branding programs that can succeed on a global stage, MacLeod became brand building director with Unilever Canada. Her work has been recognized by consumers and industry
peers alike.
Graham Moysey
General manager, AOL Canada
Moysey has 15 years of experience in both traditional and new media. In his role at AOL, Moysey is responsible for working with global execs and the Canadian leadership team to oversee the development and execution of the business strategy around AOL’s core objectives of content creation and advertising solutions.
Before joining AOL, Moysey served as SVP/GM of digital media at Canwest Global, and as VP of sales and business development for Sympatico and MSN. Moysey also serves on the national board of directors of the Interactive Advertising Bureau of Canada.
Barbara Smith
Director of brand engagement, the Globe and Mail
Smith is responsible for trade advertising, sponsorships and events, sales training and advertising research. She also leads the marketing services team in the branding and creative development of all sales support materials.
Smith started out on the account side, working primarily in the financial services and retail sectors.
Throughout her 30-year career, Smith has managed to work with a variety of famous Canadian brands. Her last agency assignment was at Vickers & Benson Arnold running the federal and provincial accounts, where “challenged” budgets called for innovation and creativity.
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