Canadians win at IAB MIXX Awards

John St. brings home a Silver and two Bronze for Stanfield's and Pink Ponies, while Publicis Toronto wins Silver.

It’s been a winning week for Toronto-based John St. After bringing home a sizeable haul, including the Grand Prix, at the AToMiC Awards on Tuesday, they have a few more trophies to add to their case.

The agency took home three statues at the Interactive Advertising Bureau (IAB)’s MIXX Awards in New York, which recognize creativity and impact in interactive advertising.

A Silver was garnered for the self-promotional, and now famous, Pink Ponies video, which pokes fun at the standard agency awards submission videos (originally created for strategy‘s Agency of the Year awards). It won in the category of Online Commercial (Single).

John St. also won two Bronze for the Stanfield’s “Guy at Home in his Underwear” campaign, one in the Social Marketing (Campaign) category and the other in the Branded Content (Single) category. “Guy at Home” was the big winner at the AToMiC on Tuesday, read more about the campaign here.

“It’s been a good week for us,” says Stephen Jurisic, partner/CD at John St. “We’ve focused a lot of energy on doing great digital work, and recognition from the leaders of the interactive industry is great validation.”

Also representing Canada, Publicis Toronto brought home a Silver in the Rich Media Display Ad (Single) category for its “Tron Trailer” for Rogers Wireless, an ad that disrupted YouTube to show the movie trailer on a Nokia smartphone.

The IAB  is comprised of more than 500 media and technology companies who are responsible for selling 86% of online advertising in the United States.