Former Procter & Gamble shopper marketing leader for Loblaws Yael Grimman is moving on to a new role as marketing director at Dyson Canada.

Grimman started her career at P&G as a systems analyst, and since then has worked as a brand manager and category brand manager before moving into senior marketing and consumer/shopper marketing roles. Her work with P&G has spanned multiple categories and includes concept development, new product launches, commercial innovations and Canadian consumer/shopper insights analysis.

“After more than 11 great years at P&G, working on various brands across household and health as well as shopper marketing … I’m very excited to start this new adventure and work on such an amazing brand that has so many passionate advocates,” said Grimman earlier today.