Honda’s on the hunt for a new AOR for its motorcycle and power equipment divisions. So far it’s been narrowed down to four agencies. The search will not affect its existing agency relationship with Grip Limited as AOR for the Honda and Acura automotive businesses.

“Honda fans are passionate about our products, whether they are into cars, motorcycles, marine engines or power trimmers,” said Jean Marc Leclerc, assistant VP, marketing, Honda Canada, in a release. “Honda wants to partner with a great agency to help grow that fan base and better communicate with our existing customers.”

Honda will determine which agency will be given the remit in the coming weeks.

Image: Brian Snelson, Flickr Creative Commons