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To highlight how awesome it makes less urgent shipping to the US from Canada, FedEx incorporated a few bits of awesome into one spot to make one amazing commercial. Developed by BBDO Toronto, it features a goose that runs a FedEx office in Montreal sending a hockey stick to his counterpart in Miami: a snowy white puppy. To top it all off the stick is sent by way of FedEx boxes standing in for dominoes. As a result the viewer is treated to a smorgasbord of visual awesomeness.
Credits:
advertisers: FedEx Canada
agency: BBDO Toronto
CDs: Peter Ignazi, Carlos Moreno
writer: Chris Joakim
AD: Mike Donaghey
director: Jeff Low
agency producer: Beatrice Bodogh
Prodco: OPC
editor: Mark Paiva, POSTERBOY Edit
VFX: AXYZ
music: Apollo Studio
colour: Alter Ego
account service: Martina Ivsak, Jaya Gothi
