Improving Centre Store Performance

One of the best strategies to drive sales of declining centre store items is to use outside-of-aisle tactics. Hear from ...
One of the best strategies to drive sales of declining centre store items is to use outside-of-aisle tactics. Hear from James Sorensen, SVP at Portland, Orlando-based, TNS Retail & Shopper, as he shares the results of a groundbreaking study conducted by TNS and its shopper activation partners at WPP. This study included five different categories and dozens of different POS elements and it involved eye tracking and shopper insights with 350-plus respondents in the grocery channel.
Learn about which POS tactics and principles are effective at engaging shoppers outside of the aisle and which strategies – digital vs. traditional, vehicle vs. messaging – drive shoppers into the centre of the store.
James Sorensen, Senior Vice President, TNS Retail and Shopper

Sorensen is an advisor to many consumer packaged goods and technology clients around the world, helping them to improve retail performance at all levels including products and brands, packaging displays and promotions, category management and retail management.
Tags:


,