Benoît Hogue has been appointed GM of Montreal-based advertising film production house Jet Films, effective immediately.

He will oversee operations at Jet Films and support communication, development and business efforts in his new position.

Hogue was most recently EVP client services at Bleublancrouge.

Previously, he was also president of Groupe Moliflex-White and VP international marketing at Toon Boom Technologies.

“The world of ad agencies has undergone some serious changes over the last few years. Production houses need to continually adapt to agencies’ and advertisers’ changing needs and propose creative and innovative solutions that respond to the new reality of the market,” said Hogue in a statement.

From Playback Daily