Jeff Da Silva, art director, (formerly) Proximity
Rank on this year’s list: 4
With Proximity for: 4 years
In the industry for: 9 years
Won for: M&M Find Red
Notable awards: Three Bronze Cannes Lions
In his words: “[Find Red] was unconventional – so there was no blueprint on how we would execute something like that. It was awesome to do things that put [the team] outside of their comfort zones.”
Next up: Working for Mullen in Boston on Google’s mobile account.
Neil Shapiro, copywriter, DDB
Rank on this year’s list: 4
With DDB for: 4.5 years
In the industry for: 8.5 years
Won for: BC Hydro, Lotto 649
Notable awards: Two Communication Arts, Bronze AToMiC
In his words: “We wanted to make people aware of how precious power was and how ridiculous it is when we waste it, [but] using less, in a consumer world, is not something we’re usually tasked to do.”
Next up: BC Hydro, Salmon Farmers Association
Chris Moore, art director, DDB
Rank on this year’s list: 5
With DDB for: 6 years
In the industry for: 11 years
Won for: B C Hydro, Lotto 649
Notable awards: Two Communication Arts, Bronze AToMiC
What you didn’t know about Chris: He’s a former pro-snowboarder.
Next up: He’ll put his extreme sports past to good use on the new snowboarding goggle technology campaign for Recon Instruments. Also on his plate: New work for Canadian Tourism Commission and Lotto 649.
Daniel Bonder, copywriter, DDB
Rank on this year’s list: 5
With DDB for: 2 years
In the industry for: 5 years
Won for: Subaru (DDB), Fortnight Lingerie (freelance for Red Urban)
Notable awards: Bronze Cannes Lion, Communications Arts, One Show
In his words: “In Canada, you can’t really show cars doing anything remotely cool. It all has to be very safe. [For Subaru] we found a way around that.”
Next up: Penningtons, Manulife
Jump to:
Creative Report Card intro
James Ready expands in 2012: Leo Burnett and the beerco top the CRC
Other Leo award winners
BBDO and Wrigley get global attention
Top advertiser runners-up: big year for candy and cars
Big agency movers and newcomers
Rethinking on a budget: CD duo Chris Staples and Ian Grais take third
Art & copy runners-up
Agencies: full list
Advertisers: full list
Creative directors: full list
Art directors: full list
Copywriters: full list
Methodology
