Creating a Shopper-Centric Organization

Superior shopper marketing planning and execution starts with the right organizational structure. While every business requires its own ...

Superior shopper marketing planning and execution starts with the right organizational structure. While every business requires its own unique setup there’s much to learn from the experience of others. Join VP Marketing, Lisa Gunther, as she details Newell Rubbermaid’s multi-year journey to create a consumer and shopper-centric organization across businesses that range from fast-moving consumer goods to consumer durables to pure B2B.

Lisa Gunther, VP Marketing, Newell Rubbermaid

Lisa Gunther is responsible for creating stronger business strategies and building brand and channel management capabilities. Prior to joining Newell Rubbermaid in 2006, Lisa worked for McKinsey and Company where she served as a strategy consultant for consumer packaged goods and retail companies.

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