The 2012 CASSIES, held Jan. 23 at the Ritz-Carlton in Toronto, celebrated the most effective campaigns in Canada. Newfoundland & Labrador Tourism took home the top prize, and a good time was had by all.

Andrew Saunders, VP advertising sales, the Globe and Mail, introduced the inaugural Globe Creative Effectiveness Prize

MC David Gibb, JWT EVP & MD (second from left) and a Gold winning team from Kruger: Humberto Baruzzi, marketing manager; Mario Gosselin, COO; Arthur Fleischmann, president, John St.; Heather Crawley, team leader, john st.; Wendy Mommersteeg, category director

Leo Burnett's Natasha Dagenais and David Buckspan, account directors on James Ready, wave their Globe Prizes

Bronze winners: Caroline Hart, group account director, Juniper Park; Kathy Matheson, VP marketing, Pepsi Foods; Michelle Crowley, sr. marketing manager, Quaker Foods; Jill Nykoliation, president, Juniper Park; Taylor Jenkins, assoc. marketing manager, Quaker Foods; Jessica Lax, sr. account director, Juniper Park; Nancy Rooney, director of marketing, Quaker Foods