Twist Image has won the Walmart Canada account to handle the company’s digital marketing duties in Canada following a competitive review.

The contract, which begins immediately, puts Twist Image in charge of making Walmart Canada as prominent on the digital scene as they are in the retail world, according to a release.

“After seeing Twist Image’s vision for digital marketing with Walmart Canada, the choice was unanimous,” said Emma Fox , senior VP, marketing, Walmart Canada in a release. “We understand the nature of this highly connected consumer, and we believe Twist Image shares this vision and is the right partner for Walmart Canada in delivering on our vision to use all things web, mobile and social media.”

“We are honoured to have been chosen by Walmart Canada,” said Mitch Joel, president, Twist Image. “Walmart Canada has a tremendous opportunity to demonstrate excellence in all of the digital spheres and Twist Image is excited to help them lead the way. Twist Image has spent more than a decade growing, adding new services and staying at the vanguard of the marketing evolution. This is a tremendous opportunity to create more engaging ways for Canadians to experience the Walmart brand.”

Walmart’s digital marketing was previously handled by JWT, which retains its position as the brand’s creative AOR.

Photo (from top left to right): Michael Kanfi, chief product officer, Mitch Joel, president, Aubrey Rosenhek, managing director and Mark Goodman, CEO at Twist Image.