Lane Buie has joined Toronto-based Fuse Marketing, a full-service marketing agency, as part of the company’s long-term plan to bring about changes at the agency, including a new social media group and rebranded corporate identity.

Buie takes on the role of VP digital and has more than 14 years of IT and digital service experience, and has consulted for clients such as Microsoft, NBC, Future Shop and Bell.

“Lane’s arrival at Fuse has been a much-anticipated achievement for us and we are delighted to welcome him,” said Stephen Brown, president, Fuse, in a statement. “He will play a key role in driving our renewed commitment to reimagine results.”