We are privileged to announce that several of the industry’s most important influencers will be actively engaged in shaping the most inspiring and exciting content yet for our 15th annual edition of Understanding Youth.

They will be guiding this year’s program where you’ll hear the latest research on what is shaping behaviour in today’s teens and tweens demo, as well as the new programs and protocols from brands that have joined the movement generation. Discover Culture Power at Understanding Youth, the next frontier in youth marketing.

Alexandre Amancio Co-Chief Creative Officer Cossette Montreal		Sonia Bongiorno SR. Manager, IMC Coca-Cola Teens Coca-Cola Canada
Lana Castleman Editor Kidscreen Magazine	Mike Farrell SVP Research & Strategic Insight Conversion Marketing-Communications & Brand Publishing		Chris Unwin Founder Free Agency