Now in its 55th year of honouring the “World’s Best Advertising,” the New York Festivals International Advertising Awards has announced its 2012 winners.
A total of nine awards were picked up by Canadian ad agencies. Bleublancrouge, BBDO Toronto and Leo Burnett Toronto went home with Silver world medals. Bronze went to Sons and Daughters Productions and BBDO Toronto for two of its entries. The agency also went home with a finalist certificate, along with Toronto-based Evidently and Montreal-based Zip Communication.
Winning entries for the awards were selected by the NYF Executive Jury, an elite group of worldwide chief creative officers, through five rounds of live judging. Award winners were selected from a shortlist chosen by the grand jury through two rounds of online judging. The grand jury is comprised of over 400 chief creative officers, executive creative directors and industry professionals.
The NYF 2012 executive jury and grand jury awarded a total of 43 Gold world medals, 64 Silver, and 69 Bronze in this year’s competition. In addition, 83 Finalist Certificates were awarded.
See Canadian ad agency entries and awards below.
Company: Bleublancrouge
Award: Silver World Medal
Brand: The Gazette
Title: Twitter Edition
Competition: AVANT-GARDE: Special Categories
Category: Innovative Use of Media
Company: BBDO Toronto
Award: Silver World Medal
Brand: Canadian Paralympic Committee
Title: Unstoppable
Competition: PUBLIC SERVICE ANNOUNCEMENTS: Outdoor / Posters
Category: Civic / Social Education
Company: Leo Burnett, Toronto
Award: Silver World Medal
Brand: Raising The Roof
Title: Nothing But Potential – Chair / Plant / Potato
Competition: PUBLIC SERVICE ANNOUNCEMENTS: Print
Category: Philanthropic Appeals
Company: Sons and Daughters Productions Inc.
Award: Bronze World Medal
Brand: Canadian Paralympic Committee/Paralympics
Title: Running
Competition: ART / TECHNIQUE / TECHNOLOGY: Commercials
Category: Direction
Company: BBDO Toronto
Award: Bronze World Medal
Brand: Wrigley Canada/ Skittles
Title: Cat
Competition: COMMERCIALS (MOBILE / ONLINE / RADIO / TV & CINEMA): Best Use of Medium
Category: Online
Company: BBDO Toronto
Award: Bronze World Medal
Brand: Wrigley Canada/ Skittles
Title: Cat
Competition: INTERACTIVE: Online Advertising – Products & Services
Category: Confections / Snacks
Company: BBDO Toronto
Award: Finalist Certificate
Brand: Wrigley Canada/ Skittles
Title: Cat
Competition: COMMERCIALS (MOBILE / ONLINE / RADIO / TV & CINEMA): Products & Services
Category: Confections / Snacks
Company: Evidently
Award: Finalist Certificate
Brand: David Cornfield Melanoma Fund
Title: Dear 16-year-old Me
Competition: MARKETING EFFECTIVENESS: Social Benefit
Category: Civic / Social Education
Company: Zip Communication
Award: Finalist Certificate
Brand: Boston Pizza
Title: Montreal/Vancouver Pizza
Competition: MARKETING EFFECTIVENESS: Use of Discipline
Category: Low-budget
